This year three of our team members headed Barcelona to attend IBTM World for three intensive days filled with seminars, networking and meetings.

What is IBTM?

IBTM (Incentives, business travel and meetings) is a leading global event for the meetings, incentives, conferences, events and business travel industry, taking place in Barcelona. It’s a three-day event that is focused on business environment, innovation and networking.

Meetings and the experience

At IBTM this year we had a lot of meetings scheduled, both with existing as well as new clients and partners. It was a great experience to represent EventEye.

Here at the Korean stand

Here we had a meeting with ICCA.

And here we joined the IBTM’s networking hour

What’s new in the Event world?

Is a privilege to join such a big event and to have the opportunity to get the latest updates on what’s happening in the industry. According to Event Manager Blog 10 Event Trends in 2017, events will be focusing on more technology, but the technology alone isn’t enough. A great event is made up by a mix of wise venue choice, strong digital and social presence, solid meeting design and forward thinking tech selection. In Event Technology, there will be drone live streaming, crowd thinking – tools to allow co-creation with attendees and touchable tech where the virtual experience meets with older technology.

In Event Social Media and Digital Marketing there will be online contests for the participants, Twitter Q&A will be used to build anticipation, Facebook Live for live streaming and chat and of course Snapchat and Instagram Stories to guide you behind the scenes. Event Ambassadors will also be one of the trends in 2017, where they can influence others to attend while humanizing your brand.